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Tuesday, September 16, 2008

Soap Stars Sign Coffee Mugs For Charity

1 Coming soon, dozens of soap star-autographed Nonni’s Biscotti mugs will be auctioned off to commemorate Breast Cancer Awareness Month. All proceeds benefit Susan G. Komen for the Cure, which raises money for breast cancer research. The fundraiser kicks off October 1st, when fans can begin bidding for the mugs on the eBay Giving Works Web site. Soap celebrity signatures include Susan Lucci, Van Hansis, Melody Thomas Scott, Cameron Mathison, Kirsten Storms, Jack Wagner, Heather Tom and many more. The mug auction can be accessed through www.nonnis.com or www.ebay.com/nonniscelebritymugs. Bidding is open throughout the month of October. Additionally, for every box of Nonni’s Biscotti sold, customers can enter their UPC code at www.nonnis.com and 75 cents from that box (retail $3.49) goes to Susan G. Komen for the Cure. So far, the partnership has raised thousands of dollars to combat breast cancer.

Out On The Town in New York: Wright Penn & Anderson

1 Robin Wright Penn (ex-Kelly, SANTA BARBARA) attended the premiere of her new film, Hounddog, at the Village East Cinemas Tuesday. The film stars Dakota Fanning. Moving uptown, Richard Dean Anderson (ex-Jeff, GENERAL HOSPITAL) attended the launch of Best Buy's 'Black Tie Protection' premium service from their Geek Squad at the 62nd Street and Broadway Best Buy.

Soaps In The City

1 If you're in the area and can make this event, I highly recommend it. Seeing Ilene Kristen perform is worth the price of admission alone, and it's for a good cause. Click here for tickets.

SOAPnet Surpasses 70 Million Households

1 SOAPnet announced Monday that the network surpassed the 70 million household subscriber milestone. According to the latest figures from Nielsen Media Research, the network is in 70, 134, 000 homes as of August 2008, representing a distribution gain of nearly four million homes over August 2007. “Our affiliates continue to find SOAPnet a strong addition to their lineups, and we are thrilled to reach this milestone,” said Brian Frons, president, Daytime, Disney ABC Television Group. “SOAPnet has always been popular with advertisers, and this added distribution makes a stronger presence across the United States. We look forward to continued momentum throughout 2008-2009, as we continue to add more original programming to our network.” In addition to steady distribution growth, SOAPnet has been ranked #1 in viewer loyalty for the past 71 straight months. Impressively, SOAPnet’s original series GENERAL HOSPITAL: NIGHT SHIFT's Season Two opener stood as the net's second-highest-rated season debut in the network’s history.

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