Daytime Nielsen Ratings For Week of Sept. 15-19, 2008

From the ABC Daytime ratings release: * ABC ranked as Daytime's No. 1 network in Women 18-49 (1.3 rating/868,000), surpassing CBS (1.2 rating/789,000) by 8% and NBC (1.1 rating/709,000) by 22%. * Placing all programs among the Daytime's Top 3, ABC dominated the competition by double-digit percentages for the No. 1 position in Women 18-34 (1.0 rating/324,000), topping NBC by 43% (0.7 rating/246,000) and CBS by 67% (0.6 rating/209,000). * For the third week running, "The View" (No. 3 - 3.71million) and "General Hospital" (No. 5 - 2.93 million) placed among the week's Top 5 most-watched programs in daytime in Total Viewers, with both Elite 3 players in target Women 18-34 and Women 18-49. * In Women 18-34, all ABC programs positioned among Daytime's Top 3 programs, including the week's No. 1 with "General Hospital": "General Hospital" (No. 1T - 1.0 rating/353,000), "The View" (No. 3T - 0.9 rating/318,000), "One Life to Live" (No. 3T - 0.9 rating/318,000) and "All My Children" (No. 3T - 0.9 rating/306,000). * In Women 18-49, ABC delivered 3 of the week's Top 5 programs in Daytime: "General Hospital" (No. 2 - 1.5 rating/998,000), "One Life to Live" (No. 3T - 1.3 rating/849,000) and "The View" (No. 3T - 1.3 rating/836,000). * Extending its streak as a Top 5 player in Daytime to 23 straight weeks, "One Life to Live" surpassed CBS' "As the World Turns" in the 2 o'clock hour by 85% in Women 18-34 (318,000 vs. 172,000) and by 14% in Women 18-49 (849,000 vs. 747,000). * At 3 o'clock, "General Hospital" nearly tripled the delivery of CBS' "Guiding Light" in Women 18-34 (182%; 353,000 vs. 125,000), and towered over the time period competitor by 74% in Women 18-49 (998,000 vs. 575,000) and by 44% in Total Viewers, or by almost 1 million (2.93 million vs. 2.03 million). Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of September 15, 2008:Daytime Rank: Total Viewers Women 18-49 (Rtg/000s) No. 1 CBS 3.35 million No. 1 ABC 1.3/868,000 No. 2 ABC 2.93 million No. 2 CBS 1.2/789,000 No. 3 NBC 2.32 million No. 2 NBC 1.1/709,000 Top 5 Daytime Programs in Women 18-49 (rank based on rating):Program Net Rtg/000s The Young & the Restless CBS 1.7/1.13 million General Hospital ABC 1.5/998,000 One Life to Live CBS 1.3/849,000 The View ABC 1.3/836,000 Bold and the Beautiful CBS 1.3/834,000 Days of Our Lives NBC TBD/TBD As The World Turns CBS TBD/747,000 Guiding Light CBS TBD/575,000

It's All About The Cheese

1 Matthew Borlenghi (formerly Ziggy on THE BOLD AND THE BEAUTIFUL and Brian on ALL MY CHILDREN and now the new Mayor of Salem on DAYS OF OUR LIVES) attended the 7th Annual Precious Cheese Italian Feast Of San Gennaro, Los Angeles last night.