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Friday, October 3, 2008

Daytime Nielsen Ratings For Week of Sept. 22-26, 2008

From the ABC Daytime ratings release: * For the fourth consecutive week, ABC ranked as Daytime’s No. 1 network in Women 18-49 (1.3 rating/830,000), this week topping CBS by 8% (1.2 rating/769,000) and NBC by 18% (1.1 rating/750,000). * ABC was home to Daytime’s Top 2 programs in Women 18-34 with “The View” (343,000/1.0 rating) and “General Hospital” (342,000/1.0 rating). “One Life to Live” (No. 5 - 267,000/0.8 rating) rounded out the Top 5, giving ABC 3 of the week’s Top 5 programs in Daytime. * The week’s No. 1 program in Daytime, “The View” hit a 7-Month high in Women 18-34 (343,000 - - since week of 2/18/08).   * In Women 18-49, ABC owned 3 of Daytime’s Top 5 programs with “General Hospital” (No. 2 – 947,000/1.4 rating), “The View” (No. 3T – 844,000/1.3 rating) and “One Life to Live” (No. 5 – 792,000/1.2 rating). * For the fourth week running, “The View” (No. 3 – 3.86 million) and “General Hospital” (No. 5 – 2.78 million) placed among Daytime’s Top 5 programs in Total Viewers. In Key Women, both shows tied for No. 1 in Women 18-34 and ranked among the Top 3 in Women 18-49. * Extending its streak as a Top 5 player in Daytime to 24 straight weeks, “One Life to Live” surpassed CBS’ “As the World Turns” in the 2 o’clock hour by 45% in Women 18-34 (267,000 vs. 184,000) and by 12% in Women 18-49 (792,000 vs. 707,000). * At 3 o’clock, “General Hospital” more than doubled CBS’ “Guiding Light” in Women 18-34 (153%; 342,000 vs. 135,000), and towered over the time period competitor by 66% in Women 18-49 (947,000 vs. 569,000) and by 31% in Total Viewers (2.78 million vs. 2.13 million). Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of September 22, 2008:Daytime Rank Total Viewers Women 18-49 (Rtg/000s) No. 1 CBS 3.55 million No. 1 ABC 1.3/830,000 (-38,000) No. 2 ABC 2.87 million No. 2 CBS 1.2/769,000 (-20,000) No. 3 NBC 2.57 million No. 3 NBC 1.1/750,000 (+41,000) Top Daytime Programs in Women 18-49 (rank based on rating):Program Net Rtg/000s The Young & the Restless CBS 1.8/1.17 million (+40,000) General Hospital ABC 1.4/947,000 (-41,000) The View ABC 1.3/844,000 (+8,000) Bold and the Beautiful CBS 1.3/836,000 (+2,000) One Life to Live ABC 1.2/792,000 (-57,000) All My Children ABC TBD/TBD Days of our Lives NBC TBD/750,000 (+41,000) As The World Turns CBS TBD/707,000 (-40,000) Guiding Light CBS TBD/569,000 (-6,000)

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