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Friday, September 19, 2008

Daytime Nielsen Ratings For Week of Sept. 8-12, 2008

From the ABC Daytime ratings release: * ABC stood as Daytime's No. 1 network in Women 18-49 (1.3 rating/878,000), surpassing NBC (1.2 rating/786,000) by 8% and CBS (1.1 rating/734,000) by 22%. * In Women 18-49, for the second consecutive week, ABC placed all programs in Daytime's Elite 5: "General Hospital" (No. 2 - 1.6 rating/1.03 million), "The View" (No. 3T - 1.3 rating/861,000), "One Life to Live" (No. 3T - 1.3 rating/858,000) and "All My Children" (No. 5T - 1.2 rating/766,000). * In Women 18-34, ABC owned 2 of Daytime's Top 3: "General Hospital" (No. 2 - 1.1 rating/372,000), "The View" (No. 3T - 0.9 rating/307,000) and "One Life to Live" (No. 3T - 0.9 rating/304,000). * This week stood as "One Life to Live's" most-watched week in Total Viewers in seven weeks (2.56 million - since week of 7/21/08), in Women 18-34 in eight weeks (304,000 - since week of 7/14/08) and in Women 18-49 in nine weeks (858,000 - since week of 7/7/08). * "General Hospital" enjoyed its most-watched week in two months in Total Viewers (2.94 million - since week of 7/14/08), in nearly three months in Women 18-34 (372,000 - since week of 6/23/08), and in five months in Women 18-49 (1.03 million - since week of 4/21/08). * A Top 5 player in Daytime for the 22nd straight week in target young women, "One Life to Live" towered over CBS' "As the World Turns" at 2 o'clock by 83% in Women 18-34 (304,000 vs. 166,000) and by 43% in Women 18-49 (858,000 vs. 598,000). * At 3 o'clock, "General Hospital" delivered its largest victory over CBS' "Guiding Light" in recent months, routing it by an impressive 235% in Women 18-34 (372,000 vs. 111,000), 99% in Women 18-49 (1.03 million vs. 518,000) and 46% in Total Viewers (2.94 million vs. 2.02 million). Daytime Lineup averages, plus Top 5 Programs Ranks - Week of September 8, 2008:Daytime Rank: Total Viewers Women 18-49 (Rtg/000s) No. 1 CBS 3.42 million No. 1 ABC 1.3/878,000 No. 2 ABC 2.98 million No. 2 NBC 1.2/786,000 No. 3 NBC 2.61 million No. 3 CBS 1.1/734,000 Top 5 Daytime Programs in Women 18-49 (rank based on rating):Program Net Rtg/000s The Young & the Restless CBS 1.8/1.21 million General Hospital ABC 1.6/1.03 million The View ABC 1.3/861,000 One Life to Live CBS 1.3/858,000 Bold and the Beautiful CBS 1.2/788,000 Days of Our Lives NBC 1.2/786,000 All My Children ABC 1.2/766,000 As The World Turns CBS 0.9/598,000 Guiding Light CBS 0.8/518,000

Soap Stars At The Prime Time Emmy Gift Lounges

1 Former DAYS OF OUR LIVES actress Patrika Darbo was one of several soap stars who were on hand yesterday as Emmy gift lounge mania hit Los Angeles. Here she is pictured at the "Debbie Durkin Main Event Red Carpet Lounge and Green Suite." Sean Kanan and Matthew Borlenghi were also on hand. 1 1

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