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Friday, September 19, 2008

Daytime Nielsen Ratings For Week of Sept. 8-12, 2008

From the ABC Daytime ratings release: * ABC stood as Daytime's No. 1 network in Women 18-49 (1.3 rating/878,000), surpassing NBC (1.2 rating/786,000) by 8% and CBS (1.1 rating/734,000) by 22%. * In Women 18-49, for the second consecutive week, ABC placed all programs in Daytime's Elite 5: "General Hospital" (No. 2 - 1.6 rating/1.03 million), "The View" (No. 3T - 1.3 rating/861,000), "One Life to Live" (No. 3T - 1.3 rating/858,000) and "All My Children" (No. 5T - 1.2 rating/766,000). * In Women 18-34, ABC owned 2 of Daytime's Top 3: "General Hospital" (No. 2 - 1.1 rating/372,000), "The View" (No. 3T - 0.9 rating/307,000) and "One Life to Live" (No. 3T - 0.9 rating/304,000). * This week stood as "One Life to Live's" most-watched week in Total Viewers in seven weeks (2.56 million - since week of 7/21/08), in Women 18-34 in eight weeks (304,000 - since week of 7/14/08) and in Women 18-49 in nine weeks (858,000 - since week of 7/7/08). * "General Hospital" enjoyed its most-watched week in two months in Total Viewers (2.94 million - since week of 7/14/08), in nearly three months in Women 18-34 (372,000 - since week of 6/23/08), and in five months in Women 18-49 (1.03 million - since week of 4/21/08). * A Top 5 player in Daytime for the 22nd straight week in target young women, "One Life to Live" towered over CBS' "As the World Turns" at 2 o'clock by 83% in Women 18-34 (304,000 vs. 166,000) and by 43% in Women 18-49 (858,000 vs. 598,000). * At 3 o'clock, "General Hospital" delivered its largest victory over CBS' "Guiding Light" in recent months, routing it by an impressive 235% in Women 18-34 (372,000 vs. 111,000), 99% in Women 18-49 (1.03 million vs. 518,000) and 46% in Total Viewers (2.94 million vs. 2.02 million). Daytime Lineup averages, plus Top 5 Programs Ranks - Week of September 8, 2008:Daytime Rank: Total Viewers Women 18-49 (Rtg/000s) No. 1 CBS 3.42 million No. 1 ABC 1.3/878,000 No. 2 ABC 2.98 million No. 2 NBC 1.2/786,000 No. 3 NBC 2.61 million No. 3 CBS 1.1/734,000 Top 5 Daytime Programs in Women 18-49 (rank based on rating):Program Net Rtg/000s The Young & the Restless CBS 1.8/1.21 million General Hospital ABC 1.6/1.03 million The View ABC 1.3/861,000 One Life to Live CBS 1.3/858,000 Bold and the Beautiful CBS 1.2/788,000 Days of Our Lives NBC 1.2/786,000 All My Children ABC 1.2/766,000 As The World Turns CBS 0.9/598,000 Guiding Light CBS 0.8/518,000

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