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Thursday, July 3, 2008

Daytime Nielsen Ratings June 23-27, 2008

From the ABC Daytime ratings release: * Easily Daytime's No. 1 network, ABC clinched its 7th consecutive victory among Women 18-49 (1.3 rating/864,000), towering over NBC (1.1 rating/749,000) and CBS (1.1 rating/716,000) by 18%. * Daytime's No. 1 program for the second week in a row in Women 18-34, "General Hospital" (1.2 rating/394,000) delivered its best ratings in five months (since week of 1/21/08) in the key youthful demo. * In Women 18-34, ABC delivered 4 of Daytime's Top 5 programs, marking the 12th straight week the net has placed at least 3 shows in the Top 5: "General Hospital" (No. 1, 1.2 rating/394,000), "The View" (No. 2T, 1.0 rating/340,000), "One Life to Live" (No. 2T, 1.0 rating/329,000) and "All My Children" (No. 5T, 0.8 rating/257,000). * In Women 18-49, all ABC programs positioned as Top 5 players in Daytime for the fourth time in five weeks, marking the 12th week in a row the net has placed at least 3 programs in the Top 5: "General Hospital" (No. 2, 1.5 rating/985,000), "One Life to Live" (No. 3T, 1.3 rating/859,000), "The View" (No. 3T, 1.3 rating/839,000), and "All My Children" (No. 5T, 1.2 rating/772,000). * Scoring Top 5 ranks in target young Women, "One Life to Live" surpassed time period competitor CBS' "As the World Turns" by a significant 78% in Women 18-34 (329,000 vs. 185,000) and by 34% in Women 18-49 (859,000 vs. 640,000). * With its most dominant victory in recent weeks, "General Hospital" surpassed time period competitor CBS' "Guiding Light" by a substantial 172% in Women 18-34 (394,000 vs. 145,000), by 75% in Women 18-49 (985,000 vs. 564,000) and by 33% in Total Viewers (2.80 million vs. 2.11 million). Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of June 23, 2008:Daytime Rank: Total Viewers Women 18-49 (Rtg/000s) No. 1 CBS 3.46 million No. 1 ABC 1.3/864,000 (+2,000) No. 2 ABC 2.78 million No. 2 NBC 1.1/749,000 (-4,000) No. 3 NBC 2.57 million No. 2 CBS 1.1/716,000 (+18,000) Top 5 Daytime Programs in Women 18-49 (rank based on rating)Program Net Rtg/000s The Young & the Restless CBS 1.6/1.02 million (-40,000) General Hospital ABC 1.5/985,000 (-57,000) One Life to Live ABC 1.3/859,000 (-8,000) The View ABC 1.3/839,000 (-44,000) All My Children ABC 1.2/772,000 (-2,000) Bold and the Beautiful CBS 1.2/778,000 (-5,000)

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