Alison Sweeney Auctions Jeans in Times Square Today

Today Alison Sweeney, THE BIGGER LOSER host and 15-year DAYS OF OUR LIVES actress, kicks off the High Profile Pair in the Square auction of jeans worn and donated by celebrities. The auction, which benefits the Clothes Off Our Back Foundation, begins at 10:00 a.m. EDT on Military Island at the intersection of Broadway and 7th Avenue at 44th Street. In celebration, Times Square will be decorated with hundreds of jeans and shirts hanging like laundry from clotheslines above the streets.