Alison Sweeney hosting live charity auction in Times Square

WHAT: A live, charity auction in Times Square hosted by DAYS OF OUR LIVES star and host of THE BIGGEST LOSER, Alison Sweeney. You can bid on a pair of jeans worn – and donated by your favorite celebrity. The event features: · Alison Sweeney as event emcee and auction host · Stacks of donated jeans from celebrities like Ryan Seacrest, Michael Kors and Donna Karen, to name a few · Crowds of people participating with special auction paddles · Hundreds of jeans and shirts dangling from clotheslines throughout Times Square · One lucky auction bidder will be awarded the first pair of celeb jeans AND the new GE Profile Frontload Washer and Dryer with SmartDispense™ Technology– (approximate value: $3,500) · All proceeds benefitting Clothes Off Our Back (clothesoffourback.org) WHEN: Tuesday, August 26 10:00- 11:00 a.m. WHERE: Times Square – “Military Island” The intersection of Broadway and 7th Avenue at 44th Street WHY: To celebrate the launch of GE Profile’s new energy-efficient Frontload Washer and Dryer, they’ve partnered with “Clothes Off Our Back” to host an auction featuring 17 pairs of jeans worn and donated by various celebrities. “Clothes Off Our Back” is a non-profit organization founded by actors and philanthropists Jane Kaczmarek and Bradley Whitford where celebrity attire is auctioned off to benefit children’s charities. For more information, visit www.clothesoffourback.org.