Thursday, August 14, 2008
Daytime Nielsen Ratings - Week of August 408, 2008
From the ABC Daytime ratings release: * ABC captured its 13th consecutive win as Daytime's No. 1 network in Women 18-49 (1.2 rating/772,000), surpassing CBS by 9% (1.1 rating/738,000) and NBC by 20% (1.0 rating/658,000). * ABC ranked as Daytime's No. 1 network in Women 18-34 (0.8 rating/253,000), marking the 6th time in 8 weeks the Network scored the week's Top position. * In Women 18-34, ABC ranked all programs among Daytime's Top 5 for the 18th week in a row, marking the 3rd time in 4 weeks all shows were Top 5 players: "The View" (No. 2T, 0.8 rating/269,000)*, "One life to Live" (No. 2T, 0.8 rating/254,000), "All My Children" (No. 4T, 0.7 rating/248,000) and "General Hospital" (No. 4T, 0.7 rating/241,000). * In Women 18-49, for the 4th time in 5 weeks, all ABC shows positioned among Daytime's Top 5, representing the 18th week running the net has ranked at least 3 shows among the Elite 5: "General Hospital" (No. 2T, 1.2 rating/804,000), "One Life to Live" (No. 2T, 1.2 rating/790,000), "All My Children" (No. 4T - 1.1 rating/751,000) and "The View" (No. 4T, 1.1 rating/744,000)*. * A Top 5 player in Daytime for the 17th straight week in key young women, "One Life to Live" overshadowed CBS' "As the World Turns" at 2 o'clock by 56% in Women 18-34 (254,000 vs. 163,000) and by 24% in Women 18-49 (790,000 vs. 638,000). * At 3 o'clock, "General Hospital" surpassed CBS' "Guiding Light" by a solid 61% in Women 18-34 (241,000 vs. 150,000), by 36% in Women 18-49 (804,000 vs. 590,000) and by 17% in Total Viewers (2.67 million vs. 2.30 million). Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of August 4, 2008:Daytime Rank: Total Viewers Women 18-49 (Rtg/000s) No. 1 CBS 3.62 million No. 1 ABC 1.2/772,000 No. 2 ABC 2.66 million No. 2 CBS 1.1/738,000 No. 3 NBC 2.48 million No. 3 NBC 1.0/658,000 Top 5 Daytime Programs in Women 18-49 (rank based on rating)Program Net Rtg/000s The Young & the Restless CBS 1.6/1.07 million General Hospital ABC 1.2/804,000 One Life to Live ABC 1.2/790,000 All My Children ABC 1.1/751,000 The View ABC 1.1/744,000 Bold and the Beautiful CBS 1.1/736,000 Days of our Lives NBC TBD/TBD As The World Turns CBS TBD/638,000 Guiding Light CBS TBD/590,000
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