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Thursday, September 25, 2008

Daytime Ratings from the 2007-08 Season

From ABC Daytime: For the Season, "General Hospital" and "One Life to Live" Surpass Time Period Competition on CBS by Double-Digit Percentages in Both Key Targets Women 18-34 and Women 18-49. * For the 2007/08 season, ABC was Daytime's No. 1 network in Women 18-49 (1.3 rating/883,000; tied on rating). * For its drama lineup only, ABC wrapped the 2007/08 season as Daytime's No. 1 network in Women 18-49, topping runners-up CBS (1.3 rating/871,000) and NBC (1.3 rating/869,000) by 8%. * "The View" and "General Hospital" swept Top 5 ranks for the season in Total Viewers (No. 4 - 3.44 million and No. 5 - 2.94 million, respectively), *Women 18-34 and **Women 18-49. * In Women 18-34, ABC positioned all programs among the season's Top 5 in Daytime: "General Hospital" (No. 1T - 1.0 rating/341,000), "The View" (*No. 4T - 0.9 rating/310,000), "One Life to Live" (No. 5T - 0.8 rating/282,000) and "All My Children" (No. 5T - 0.8 rating/254,000). * In Women 18-49, "General Hospital" (No. 2 - 1.5 rating/999,000), "One Life to Live" (No. 3T - 1.3 rating/878,000) and "The View" (**No. 3T - 1.3 rating/854,000) placed among Daytime's Top 3 programs in the key demographic. * A Top 5 player in Daytime for the last half of the season (23 straight weeks), "One Life to Live" overshadowed CBS' "As the World Turns" at 2 o'clock by 35% in Women 18-34 (282,000 vs. 209,000) and by 16% in Women 18-49 (878,000 vs. 756,000). * At 3 o'clock, "General Hospital" nearly doubled CBS' "Guiding Light" for the season in Women 18-34 (97%; 341,000 vs. 173,000), and surpassed the time period rival by 44% in Women 18-49 (999,000 vs. 694,000) and by 21% in Total Viewers (2.94 million vs. 2.43 million). Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - 2007/08 Season:Daytime Rank: Total Viewers Women 18-49 (Rtg/000s) No. 1 CBS 3.80 million No. 1 ABC 1.3/883,000 No. 2 ABC 2.89 million No. 1 NBC 1.3/869,000 No. 3 NBC 2.70 million No. 1 CBS 1.3/834,000 Top 5 Daytime Programs in Women 18-49 (rank based on rating):Program Net Rtg/000s The Young & the Restless CBS 1.8/1.17 million General Hospital ABC 1.5/999,000 One Life to Live CBS 1.3/878,000 Days of Our Lives NBC 1.3/869,000 The View ABC 1.3/854,000 Bold and the Beautiful CBS 1.3/851,000 Days of Our Lives NBC TBD/TBD As The World Turns CBS TBD/756,000 Guiding Light CBS TBD/694,000

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