Friday, September 12, 2008
Daytime Nielsen Ratings For Week of Sept. 1-5, 2008
From the ABC Daytime ratings release: * ABC stood as Daytime's No. 1 network in Women 18-49 (1.3 rating/830,000), overshadowing runners-up NBC (1.1 rating/761,000) and CBS (1.1 rating/722,000) by a sizeable 22%. * In Women 18-34, for the second consecutive week every ABC program positioned among Daytime's Elite 5: "General Hospital" (No. 2T - 0.9 rating/308,000), "The View" (No. 2T - 0.9 rating/306,000), "One Life to Live" (No. 5T - 0.8 rating/262,000) and "All My Children" (No. 5T - 0.8 rating/260,000). * In Women 18-49, ABC placed all programs among Daytime's Top 5: "General Hospital" (No. 2 - 1.4 rating/910,000), "One Life to Live" (No. 3T - 1.2 rating/817,000), "All My Children" (No. 3T - 1.2 rating/802,000) and "The View" (N0 3T - 1.2 rating/791,000). * A Top 5 player in Daytime for the 21st straight week in key young women, "One Life to Live" surpassed CBS' "As the World Turns" at 2 o'clock by 35% in Women 18-34 (262,000 vs. 194,000) and by 24% in Women 18-49 (817,000 vs. 659,000). * In Total Viewers, "The View" (3.4 million) and "General Hospital" (2.7 million) positioned among the week's Top 5 most-watched programs in daytime. In Total Viewers, this week, featuring its 12th season opener, stood as "The View's" most-watched week in six weeks (since 7/21/08). * At 3 o'clock, "General Hospital" surpassed CBS' "Guiding Light," by a solid 120% in Women 18-34 (308,000 vs. 140,000), by 71% in Women 18-49 (910,000 vs. 531,000) and by 29% in Total Viewers (2.67 million vs. 2.08 million). By Network Daytime Rank: Total Viewers Women 18-49 (Rtg/000s) No. 1 CBS 3.45 million No. 1 ABC 1.3/830,000 No. 2 ABC 2.77 million No. 2 NBC 1.2/761,000 No. 3 NBC 2.55 million No. 2 CBS 1.1/722,000 Women 18-49 (rank based on rating)Program Net Rtg/000s The Young & the Restless CBS 1.7/1.15 million (-.2/-70,000) General Hospital ABC 1.4/910,000 (same/-12,000) One Life to Live CBS 1.2/817,000 (same/+4,000) All My Children ABC 1.2/802,000 (+.1/+76,000) Days of our Lives NBC TBD/TBD The Bold and the Beautiful NBC TBD/TBD As The World Turns CBS TBD/659,000 (TBD/-7,000) Guiding Light CBS TBD/531,000 (TBD/-52,000) Women 18-34Program Net Rtg/000s The Young & the Restless CBS TBD/TBD General Hospital ABC 0.9 rating/308,000 (same) One Life to Live CBS 0.8 rating/262,000 (same) All My Children ABC 0.8 rating/260,000 (+.1) Days of our Lives NBC TBD/TBD The Bold and the Beautiful NBC TBD/TBD As The World Turns CBS TBD/194,000 Guiding Light CBS TBD/140,000
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